A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a search on an identical or similar mark as yours will identify that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. The third party is put on to notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in the future.
Social media is a fabulous resource for some businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies into position to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. Know the venue’s policies for facts. However, I have found that when you’re complain to a social media site for these wrongdoing and claim that another is certainly your brand without permission, the social administrator responds with a request of proof of ownership for the subject brand. A trademark registration gives compelling proof brand wardrobe.
Registering your mark shows a persistence for your logo and shows prospects that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that is the same or in order to other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) as a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark renewal in india Online owner to sue and collect damages from individuals who register a domain name will be identical or similar to ones trademark.
Trademark registration can work for as long as you continue using the mark in commerce. There are some businesses that have registered trademarks that are over a century old.
Trademark registration may end for company. However, there a lot of compelling causes of protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.